Progressive Web Apps: The Next Unfolding Opportunity

Author

Nathaniel Andrews is the founder and CEO of Apps Webbs.

Progressive Web Apps are becoming increasingly popular amongst businesses trying to make the most of mobile marketing. Not only are they an indispensable mobile marketing tool for SMBs, but they are the future of mobile marketing itself.  Leading entities like Forbes, Flipkart, Alibaba, and The Washington Post, to name a few, have switched to using Progressive Web Apps and for all the right reasons too.

Are you looking for ways to make your mobile marketing campaign more successful? Do you want to deliver a better user experience to both first-time and repeat mobile web visitors in order to increase the retention rate? Are you trying to find a low-cost alternative to developing a native app?  If you answered ‘yes’ to any of these questions, then Progressive Web Apps might be all you need.

What Are Progressive Web Apps?

Progressive Web Apps, or PWAs for short, are a type of web-based application designed to cater to mobile users. It works pretty much like a regular web app, except that PWAs offer a much better user experience in terms of easier navigation, faster load time, increased discoverability, and more.  It also makes it easier to access and share content, in addition to providing a range of other benefits that you cannot typically achieve through native applications.

Key Features 

PWAs take traditional web apps ahead of themselves. It increases the overall functionality of a web application in the following ways:

• A Progressive Web App allows offline access. You can continue using the web app seamlessly regardless of the strength of network connectivity
• Gives you the ability to interact with users through push notifications
• Unlike normal web apps, PWAs allow your site to be displayed full screen on mobile devices
• They can be installed on the user’s home screen for better accessibility 
• You can sync new information even when the app is closed

Benefits of Progressive Web Apps

Still wondering what’s so special about PWAs, and what gives them an edge over native apps?The following benefits of PWAs will help you appreciate the reason why Progressive Web Apps are the next growth opportunity for SMBs and marketers alike.

Lower Risk and Cost of Adoption

While native apps require you to develop different versions for different platforms, PWAs are a one-size-fits-all solution to mobile marketing.  PWAs are designed for the browser, which automatically makes them compatible with almost all mobile devices.

Launches by Scanning a QR Code

PWAs enable you to leverage QR codes to provide improved services to your customers.  All they need to do is scan the QR code printed on receipts, flyers, or menu/catalog and the likes, and they will be directly taken to the app or the appropriate landing page.  This is incredibly useful for businesses as it helps you keep up with customers constantly looking for quick and effective ways to get things done.

Helps You Adapt Faster

When it comes to upgrading a native app or introducing new features to the existing layout, app stores can take forever to approve your request. On the other hand, PWAs let you make changes and even release new versions effectively and efficiently. 

If you want to learn more about PWAs and how they can help improve your mobile marketing strategy for through-the-roof growth, get in touch with us today!